FRANSCHHOEK, SOUTH AFRICA (December 11, 2017) – South African heritage wine estate Grande Provence has been accepted into Virtuoso®’s selective portfolio of luxury travel partners, comprised of more than 1,700 preferred suppliers in 100 countries. According to Louise Smythe, Director of Sales & Marketing for The Huka Retreats, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s more than 16,000 luxury travel advisors around the world and their highly desirable clientele. Virtuoso agencies sell more than (U.S.) $21.2 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly discerning, so becoming a preferred partner is a true honor,” said Smythe. “The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients special amenities, values and experiences that surpass their expectations.”
Grande Provence joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. Grande Provence’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
About Grande Provence and The Huka Retreats
Grande Provence is a 300-year old heritage wine estate nestled in the beautiful Franschhoek Valley in South Africa’s Western Cape, with rolling vineyards across its 47 acres. It provides a unique destination presenting many elements and experiences, including award-winning wines, one of South Africa’s finest restaurants, an art gallery and shop, private dining and accommodation in the Owner’s Cottage and La Provençale.
Grande Provence Estate, South Africa and sister properties Huka Lodge, New Zealand and Dolphin Island, Fiji comprise The Huka Retreats, all sharing a passionate commitment to providing extraordinary hospitality experiences for their guests. www.grandeprovence.com.za
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 16,000 elite travel advisors in over 45 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.